Marketing & Sales Assistant

The challenge today

Sales walks into customer conversations with outdated PDFs

For material manufacturers and compounders, the commercial side of the business often operates one step behind the technical side. Sales reps carry data sheets that may be months out of date. Marketing produces campaigns with material specs that diverged from engineering reality after the last revision cycle. Routine technical questions from customers pull material engineering away from their actual work to play catch-up.
And the bigger problem: there is no real visibility into who is evaluating your materials. You learn that a Tier-1 considered your compound when the RFQ arrives — or, often, when a competitor wins the spec slot. Lead generation depends on outbound activity, trade shows, and luck, while the actual evaluation work happens in places your sales team cannot see.

List approved materials in the network

List approved materials in the network — surface your portfolio where Tier-1 and OEM material engineers are actively looking

Receive lead intelligence

Receive lead intelligence — get notified when potential customers engage with materials matching their requirements

Equip sales with live, accurate technical data

Equip sales with live, accurate technical data — every data sheet in every conversation is the current one

Power marketing with structured material reality

Power marketing with structured material reality — campaigns and content drawn from the same data engineering maintains

Track customer engagement across your portfolio

Track customer engagement across your portfolio — see which materials, applications, and properties draw interest where

Reduce technical-support load on engineering

Reduce technical-support load on engineering — routine commercial inquiries answer themselves from current data

The Brain of Materials network as a sales channel

Brain of Materials is not only where material manufacturers organise their data — it is where Tier-1 and OEM material engineers come to find materials. Your approved, TestID-referenced materials become discoverable in the same place where serious sourcing decisions are made. This is not advertising. It is structured presence where the relevant audience is already searching.

Lead intelligence: see who's engaging with your materials

When a Tier-1 or OEM material engineer searches for, views, or evaluates your materials in the network, your sales team is notified. You enter conversations already knowing what the customer is considering — rather than waiting for an RFQ that may or may not arrive. Engagement signals become an early lead source alongside outbound activity and trade-show contacts.

A single source of truth for sales conversations

Every data sheet your sales team uses is the current one. Every spec sheet a customer requests is generated from the same structured material data your engineering team maintains in the Product Organizer. The "let me check with engineering and get back to you" friction disappears for routine technical questions — and the engineering team stops being a bottleneck for routine commercial work.

Marketing campaigns built on structured reality

Landing pages, comparison tables, application briefs, and outbound content draw from the same structured material data. When a property changes, the change propagates. When a new customer approval is granted, it surfaces automatically. Campaigns stay accurate without manual revision cycles, and marketing claims stay aligned with engineering reality.

For sales reps and account managers

Lead notifications when potential customers engage with your materials; current technical data in every customer conversation; no waiting on engineering for routine spec questions; a faster, more confident path from initial interest to qualified opportunity.

For marketing teams

Campaigns and content powered by current, accurate material data; consistency between marketing claims and engineering reality; visibility into which materials and applications generate engagement, informing the next campaign instead of guessing.

For commercial leadership

A structured, measurable customer engagement layer that complements outbound activity; pipeline visibility that does not depend on manual conversation logging; reduced technical-support load on engineering for commercial conversations; a basis for measuring marketing impact against actual customer engagement, not just impressions.