--- title: Marketing & Sales Assistant — Lead Intelligence for Material Manufacturers | Brain of Materials description: Turn structured material data into a measurable sales channel. Surface approved materials where Tier-1 and OEM engineers are actively looking, get notified when potential customers engage, and equip sales and marketing with the same current data your engineering team maintains. --- [![Brain of Materials Logo](https://www.brainofmaterials.com/hubfs/logo.svg)](https://www.brainofmaterials.com/home?hsLang=en) [Home](https://www.brainofmaterials.com/home?hsLang=en) [NEWS](https://www.brainofmaterials.com/press?hsLang=en) [Materials](https://db.brainofmaterials.com/materials) [About](https://www.brainofmaterials.com/about?hsLang=en) SERVICES [Service Overview](https://www.brainofmaterials.com/services?hsLang=en) ### For Manufacturers & Compounders - [Material & Part Release Manager](https://www.brainofmaterials.com/services/release-manager/for-manufacturers?hsLang=en) - [Product Organizer](https://www.brainofmaterials.com/services/product-organizer?hsLang=en) - [Marketing & Sales Assistant](https://www.brainofmaterials.com/services/sales-assistant) ### For Tier-1 & Tier-2 Suppliers - [Material & Part Release Manager](https://www.brainofmaterials.com/services/release-manager/for-manufacturers?hsLang=en) - [Material Finder](https://www.brainofmaterials.com/services/material-finder?hsLang=en) - [Product Organizer](https://www.brainofmaterials.com/services/product-organizer?hsLang=en) - [Marketing & Sales Assistant](https://www.brainofmaterials.com/services/sales-assistant) ### For OEMs - [Material & Part Release Manager](https://www.brainofmaterials.com/services/release-manager/for-customers?hsLang=en) - [Material Finder](https://www.brainofmaterials.com/services/material-finder?hsLang=en) - [Material Scout](https://www.brainofmaterials.com/services/material-scout?hsLang=en) [REGISTER NOW](https://db.brainofmaterials.com/register) [BOOK YOUR FREE WEBINAR](https://www.brainofmaterials.com/webinars?hsLang=en) [LOGIN](https://db.brainofmaterials.com/login) Menu [Home](https://www.brainofmaterials.com/home?hsLang=en) [NEWS](https://www.brainofmaterials.com/press?hsLang=en) [Materials](https://db.brainofmaterials.com/materials) [About](https://www.brainofmaterials.com/about?hsLang=en) SERVICES [Service Overview](https://www.brainofmaterials.com/services?hsLang=en) #### For Manufacturers & Compounders [Material & Part Release Manager](https://www.brainofmaterials.com/services/release-manager/for-manufacturers?hsLang=en) [Product Organizer](https://www.brainofmaterials.com/services/product-organizer?hsLang=en) [Marketing & Sales Assistant](https://www.brainofmaterials.com/services/sales-assistant) #### For Tier-1 & Tier-2 Suppliers [Material & Part Release Manager](https://www.brainofmaterials.com/services/release-manager/for-manufacturers?hsLang=en) [Material Finder](https://www.brainofmaterials.com/services/material-finder?hsLang=en) [Product Organizer](https://www.brainofmaterials.com/services/product-organizer?hsLang=en) [Marketing & Sales Assistant](https://www.brainofmaterials.com/services/sales-assistant) #### For OEMs [Material & Part Release Manager](https://www.brainofmaterials.com/services/release-manager/for-customers?hsLang=en) [Material Finder](https://www.brainofmaterials.com/services/material-finder?hsLang=en) [Material Scout](https://www.brainofmaterials.com/services/material-scout?hsLang=en) --- [BOOK YOUR FREE WEBINAR](https://www.brainofmaterials.com/webinars?hsLang=en) [REGISTER NOW](https://db.brainofmaterials.com/register) [LOGIN](https://db.brainofmaterials.com/login) For Manufacturers & Suppliers # Marketing & Sales Assistant Turn structured material data into a measurable sales channel. [Book Your Free Webinar](https://www.brainofmaterials.com/webinar?hsLang=en) The challenge today ## Sales walks into customer conversations with outdated PDFs For material manufacturers and compounders, the commercial side of the business often operates one step behind the technical side. Sales reps carry data sheets that may be months out of date. Marketing produces campaigns with material specs that diverged from engineering reality after the last revision cycle. Routine technical questions from customers pull material engineering away from their actual work to play catch-up. And the bigger problem: there is no real visibility into who is evaluating your materials. You learn that a Tier-1 considered your compound when the RFQ arrives — or, often, when a competitor wins the spec slot. Lead generation depends on outbound activity, trade shows, and luck, while the actual evaluation work happens in places your sales team cannot see. The Marketing & Sales Assistant at a glance ## A structured, two-sided customer engagement layer The Marketing & Sales Assistant turns the Brain of Materials network into a working sales channel: List approved materials in the network List approved materials in the network — surface your portfolio where Tier-1 and OEM material engineers are actively looking Receive lead intelligence Receive lead intelligence — get notified when potential customers engage with materials matching their requirements Equip sales with live, accurate technical data Equip sales with live, accurate technical data — every data sheet in every conversation is the current one Power marketing with structured material reality Power marketing with structured material reality — campaigns and content drawn from the same data engineering maintains Track customer engagement across your portfolio Track customer engagement across your portfolio — see which materials, applications, and properties draw interest where Reduce technical-support load on engineering Reduce technical-support load on engineering — routine commercial inquiries answer themselves from current data How it works in practice ## From structured material data to a measurable sales channel ### The Brain of Materials network as a sales channel Brain of Materials is not only where material manufacturers organise their data — it is where Tier-1 and OEM material engineers come to find materials. Your approved, TestID-referenced materials become discoverable in the same place where serious sourcing decisions are made. This is not advertising. It is structured presence where the relevant audience is already searching. ### Lead intelligence: see who's engaging with your materials When a Tier-1 or OEM material engineer searches for, views, or evaluates your materials in the network, your sales team is notified. You enter conversations already knowing what the customer is considering — rather than waiting for an RFQ that may or may not arrive. Engagement signals become an early lead source alongside outbound activity and trade-show contacts. ### A single source of truth for sales conversations Every data sheet your sales team uses is the current one. Every spec sheet a customer requests is generated from the same structured material data your engineering team maintains in the Product Organizer. The "let me check with engineering and get back to you" friction disappears for routine technical questions — and the engineering team stops being a bottleneck for routine commercial work. ### Marketing campaigns built on structured reality Landing pages, comparison tables, application briefs, and outbound content draw from the same structured material data. When a property changes, the change propagates. When a new customer approval is granted, it surfaces automatically. Campaigns stay accurate without manual revision cycles, and marketing claims stay aligned with engineering reality. What changes for your organisation ## Concrete outcomes across sales, marketing, and commercial leadership ### For sales reps and account managers Lead notifications when potential customers engage with your materials; current technical data in every customer conversation; no waiting on engineering for routine spec questions; a faster, more confident path from initial interest to qualified opportunity. ### For marketing teams Campaigns and content powered by current, accurate material data; consistency between marketing claims and engineering reality; visibility into which materials and applications generate engagement, informing the next campaign instead of guessing. ### For commercial leadership A structured, measurable customer engagement layer that complements outbound activity; pipeline visibility that does not depend on manual conversation logging; reduced technical-support load on engineering for commercial conversations; a basis for measuring marketing impact against actual customer engagement, not just impressions. Privacy and Data Protection ## Your data security and privacy are our top priorities. We're proud to ensure compliance with TISAX standards, guaranteeing stringent measures to protect your information. ![TISAX Result white](https://www.brainofmaterials.com/hs-fs/hubfs/TISAX%20Result%20white.png?width=4067&height=2267&name=TISAX%20Result%20white.png) ![ISO 9001-2015-English-W](https://www.brainofmaterials.com/hs-fs/hubfs/ISO%209001-2015-English-W.png?width=1183&height=970&name=ISO%209001-2015-English-W.png) Other Services working together with Marketing & Sales Assistant ## Marketing & Sales Assistant goes well with ![Material Sampling & Part Release Manager](https://www.brainofmaterials.com/hs-fs/hubfs/2024_Landingpage_Architectur/flaskath_A_professional_architect_is_working_on_an_architectura_ec3103b8-ee4e-44c8-93a6-6_V3.png?width=1024&height=1024&name=flaskath_A_professional_architect_is_working_on_an_architectura_ec3103b8-ee4e-44c8-93a6-6_V3.png) - ### Material Sampling & Part Release Manager ![Product Organizer](https://www.brainofmaterials.com/hs-fs/hubfs/2024_Landingpage_Architectur/FL5178~1_V3.png?width=1024&height=1024&name=FL5178~1_V3.png) - ### Product Organizer ![The customer perspective](https://www.brainofmaterials.com/hs-fs/hubfs/2024_Landingpage_Architectur/flaskath_brighter_younger_hands_of_35_year_old_person_ac837789-d67c-4823-badf-871520745f6_V3.png?width=1024&height=1024&name=flaskath_brighter_younger_hands_of_35_year_old_person_ac837789-d67c-4823-badf-871520745f6_V3.png) - ### The customer perspective ![HP Schlegelmilch](https://www.brainofmaterials.com/hs-fs/hubfs/IMG_0405_.jpg?width=511&height=768&name=IMG_0405_.jpg) - ### Hans Peter Schlegelmilch CEO & Founder Get in Touch ### Contact us In a complimentary webinar, we walk through how the Release Manager fits your existing system landscape and discuss your requirements directly. hello@brainofmaterials.com +49 2161 5773870 [Sign Up](https://db.brainofmaterials.com/register) [Book your free Webinar](https://www.brainofmaterials.com/webinar?hsLang=en) ### About Us We love to work with clients to simplify and innovate material processes for sustainable and CO2-neutral semi-finished products, pre-assembled and ready-made parts and products. ### Company - [About Us](https://www.brainofmaterials.com/about) - [News](https://www.brainofmaterials.com/press) - [Jobs](https://www.brainofmaterials.com/de/recruiting) - [FAQ](https://www.brainofmaterials.com/frequently-asked-questions) ### Platform - [Sign Up For Free](https://db.brainofmaterials.com/register) - [Login](https://db.brainofmaterials.com/login) - [Contribute](https://db.brainofmaterials.com/register) - [Blog](https://www.brainofmaterials.com/material_lookout) ### Legal - [Imprint](https://db.brainofmaterials.com/imprint) - [Privacy Policy](https://db.brainofmaterials.com/policy) - [Terms of Service](https://db.brainofmaterials.com/termsOfService) - [ISO 9001](https://www.brainofmaterials.com/hubfs/BrainOfMaterials_August2021/Pdf/31601881%20-%20Brain%20of%20Materials%20AG%20-%20CERTIFICATE%20-%20englisch%20-%202023-12-28%20-%20QM15.pdf) ©2026 Brain of Materials AG [LinkedIn](https://de.linkedin.com/company/brain-of-materials) [Instagram](https://www.instagram.com/brainofmaterials/) [Facebook](https://www.facebook.com/brainofmaterials/) ![](https://px.ads.linkedin.com/collect/?pid=2092828&fmt=gif)