--- title: Newsletter#2_Trade Show Success description: "Anyone who has ever participated in a trade show knows the effort involved in preparation and the often cumbersome follow-up afterward. The good news is: Brain of Materials allows companies to significantly ease the post-show follow-up for trade show attendees." image: https://www.brainofmaterials.com/hubfs/markus-spiske-RmvlD0oTsAo-unsplash.jpg --- [![Brain of Materials Logo](https://www.brainofmaterials.com/hubfs/logo.svg)](https://www.brainofmaterials.com/home?hsLang=en) [Home](https://www.brainofmaterials.com/home?hsLang=en) [NEWS](https://www.brainofmaterials.com/press?hsLang=en) [Materials](https://db.brainofmaterials.com/materials) [About](https://www.brainofmaterials.com/about?hsLang=en) SERVICES [Service Overview](https://www.brainofmaterials.com/services?hsLang=en) ### For Manufacturers & Compounders - [Material & Part Release Manager](https://www.brainofmaterials.com/services/release-manager/for-manufacturers?hsLang=en) - [Product Organizer](https://www.brainofmaterials.com/services/product-organizer?hsLang=en) - [Marketing & Sales Assistant](https://www.brainofmaterials.com/services/sales-assistant?hsLang=en) ### For Tier-1 & Tier-2 Suppliers - [Material & Part Release Manager](https://www.brainofmaterials.com/services/release-manager/for-manufacturers?hsLang=en) - [Material Finder](https://www.brainofmaterials.com/services/material-finder?hsLang=en) - [Product Organizer](https://www.brainofmaterials.com/services/product-organizer?hsLang=en) - [Marketing & Sales Assistant](https://www.brainofmaterials.com/services/sales-assistant?hsLang=en) ### For OEMs - [Material & Part Release Manager](https://www.brainofmaterials.com/services/release-manager/for-customers?hsLang=en) - [Material Finder](https://www.brainofmaterials.com/services/material-finder?hsLang=en) - [Material Scout](https://www.brainofmaterials.com/services/material-scout?hsLang=en) [REGISTER NOW](https://db.brainofmaterials.com/register) [BOOK YOUR FREE WEBINAR](https://www.brainofmaterials.com/webinars?hsLang=en) [LOGIN](https://db.brainofmaterials.com/login) Menu [Home](https://www.brainofmaterials.com/home?hsLang=en) [NEWS](https://www.brainofmaterials.com/press?hsLang=en) [Materials](https://db.brainofmaterials.com/materials) [About](https://www.brainofmaterials.com/about?hsLang=en) SERVICES [Service Overview](https://www.brainofmaterials.com/services?hsLang=en) #### For Manufacturers & Compounders [Material & Part Release Manager](https://www.brainofmaterials.com/services/release-manager/for-manufacturers?hsLang=en) [Product Organizer](https://www.brainofmaterials.com/services/product-organizer?hsLang=en) [Marketing & Sales Assistant](https://www.brainofmaterials.com/services/sales-assistant?hsLang=en) #### For Tier-1 & Tier-2 Suppliers [Material & Part Release Manager](https://www.brainofmaterials.com/services/release-manager/for-manufacturers?hsLang=en) [Material Finder](https://www.brainofmaterials.com/services/material-finder?hsLang=en) [Product Organizer](https://www.brainofmaterials.com/services/product-organizer?hsLang=en) [Marketing & Sales Assistant](https://www.brainofmaterials.com/services/sales-assistant?hsLang=en) #### For OEMs [Material & Part Release Manager](https://www.brainofmaterials.com/services/release-manager/for-customers?hsLang=en) [Material Finder](https://www.brainofmaterials.com/services/material-finder?hsLang=en) [Material Scout](https://www.brainofmaterials.com/services/material-scout?hsLang=en) --- [BOOK YOUR FREE WEBINAR](https://www.brainofmaterials.com/webinars?hsLang=en) [REGISTER NOW](https://db.brainofmaterials.com/register) [LOGIN](https://db.brainofmaterials.com/login) ![Bridging the Gap: Seamlessly Connecting Trade Shows and Digital Platforms. Ask Brain of Materials.](https://www.brainofmaterials.com/hs-fs/hubfs/markus-spiske-RmvlD0oTsAo-unsplash.jpg?width=1280&name=markus-spiske-RmvlD0oTsAo-unsplash.jpg) # Newsletter#2\_Trade Show Success ### Anyone who has ever participated in a trade show knows the effort involved in preparation and the often cumbersome follow-up afterward. The good news is that this can be a thing of the past. Digital transformation allows companies to significantly ease the post-show follow-up for trade show attendees. By providing digital resources such as presentations, product information, and contact details, companies can simplify the laborious process of follow-up while ensuring that prospects have access to the relevant information they need.      In the dynamic world of business development, trade shows are a proven way to make connections, explore innovations, and engage potential customers. But how can companies ensure that these valuable opportunities are maximized to their fullest potential? This is where the transformative power of digitalization comes into play, not only reimagining trade show experiences but also expanding reach and elevating success to unprecedented heights. [![ASK FOR WEBINAR](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/24922599/a8b94423-ebec-4e61-87dd-a203ce360767.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/24922599/a8b94423-ebec-4e61-87dd-a203ce360767)   Keeping track of the reach of trade show attendees and platform users might initially seem like a challenge. However, with today's digital tools, it becomes a potent opportunity. Through smart data management and analytics, companies can not only track the interactions of trade show attendees but also those who engage virtually on the platform. This creates a comprehensive picture of what materials, innovations, and presentations hold the greatest allure – a crucial insight for shaping future strategies. Creating synergy between trade show attendance and the digital realm is the key to effectively engaging visitors with material data. By combining physical trade show presence with virtual platforms, companies can extend their reach and deepen the engagement of potential customers. Whether a customer is physically present or engaging through digital resources, the ability to dive into material data and experience the company's vision is crucial for sustained enthusiasm. [![ASK FOR WEBINAR](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/24922599/a8b94423-ebec-4e61-87dd-a203ce360767.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/24922599/a8b94423-ebec-4e61-87dd-a203ce360767)   Forging connections and building customer relationships is a fundamental aspect of any trade show presence. However, how can these valuable connections be translated into actual sales successes? This is where digital platforms truly shine. By enabling a seamless transition from trade show conversations to digital interactions, bridges are built between companies and potential customers. These platforms offer not only a convenient space to stay in touch but also facilitate the continuation of conversations initiated during the trade show. This increases the likelihood that promising contacts will indeed lead to sales success. Anyone who has ever participated in a trade show knows the effort involved in preparation and the often cumbersome follow-up afterward. The good news is that this can be a thing of the past. Digital transformation allows companies to significantly ease the post-show follow-up for trade show attendees. By providing digital resources such as presentations, product information, and contact details, companies can simplify the laborious process of follow-up while ensuring that prospects have access to the relevant information they need. In an era where innovation and technology lead the way, digital transformation has the power to revolutionize trade show experiences. It enables companies to expand their reach, deepen customer relationships, and enhance the efficiency of trade show activities. By creating seamless transitions between physical events and digital platforms, the path to successful business development is paved. Welcome to a future where the power of digitalization propels trade show success to new heights.     More News ![Dr. Hans Peter Schlegelmilch interviewed by Gertrud Müller about K 2022 in Düsseldorf.](https://www.brainofmaterials.com/hs-fs/hubfs/2022_SaloneDelMobile/BOM-Interview00002.jpeg?width=630&name=BOM-Interview00002.jpeg) October 31, 2022 Interview with Hans Peter Schlegelmilch - CEO Brain of Materials ![Dr. Ron Brinitzer - General Manager of kunststoffland NRW e.V.](https://www.brainofmaterials.com/hs-fs/hubfs/CR%20ModerationRB_flaskath.jpg?width=630&name=CR%20ModerationRB_flaskath.jpg) October 18, 2022 Interview mit Dr. Brinitzer - kunststoffland NRW e.V. - zur K 2022 ![](https://www.brainofmaterials.com/hs-fs/hubfs/MST_Screen_Slogan.jpg?width=630&name=MST_Screen_Slogan.jpg) May 15, 2022 Brain of Materials AG at VDA-Mittelstandstag-2022 ### About Us We love to work with clients to simplify and innovate material processes for sustainable and CO2-neutral semi-finished products, pre-assembled and ready-made parts and products. ### Company - [About Us](https://www.brainofmaterials.com/about) - [News](https://www.brainofmaterials.com/press) - [Jobs](https://www.brainofmaterials.com/de/recruiting) - [FAQ](https://www.brainofmaterials.com/frequently-asked-questions) ### Platform - [Sign Up For Free](https://db.brainofmaterials.com/register) - [Login](https://db.brainofmaterials.com/login) - [Contribute](https://db.brainofmaterials.com/register) - [Blog](https://www.brainofmaterials.com/material_lookout) ### Legal - [Imprint](https://db.brainofmaterials.com/imprint) - [Privacy Policy](https://db.brainofmaterials.com/policy) - [Terms of Service](https://db.brainofmaterials.com/termsOfService) - [ISO 9001](https://www.brainofmaterials.com/hubfs/BrainOfMaterials_August2021/Pdf/31601881%20-%20Brain%20of%20Materials%20AG%20-%20CERTIFICATE%20-%20englisch%20-%202023-12-28%20-%20QM15.pdf) ©2026 Brain of Materials AG [LinkedIn](https://de.linkedin.com/company/brain-of-materials) [Instagram](https://www.instagram.com/brainofmaterials/) [Facebook](https://www.facebook.com/brainofmaterials/) ![](https://px.ads.linkedin.com/collect/?pid=2092828&fmt=gif)