"Marketing and sales at INDORAMA Mobility are to become significantly more digital in the future," says Frank Leymann," Digital platforms are now the means of presenting our own products to customers and interested parties. We increase reach, can inform more efficiently and benefit from the possibilities of direct communication. Therefore, we see good opportunities in the cooperation with the digital platform Brain-of-Materials to expand and professionalize our experience in this area."
The Indorama Mobility Group and Brain of Materials have agreed on a materials partnership. "Marketing and sales at INDORAMA Mobility are to become significantly more digital in the future," says Frank Leymann," Digital platforms are now the means of presenting our own products to customers and interested parties. We increase reach, can inform more efficiently and benefit from the possibilities of direct communication. Therefore, we see good opportunities in the cooperation with the digital platform Brain-of-Materials to expand and professionalize our experience in this area."
The focus of the new presentation is BREATHAIR®, an innovative and groundbreaking 3D structural material that, in addition to its use in automobiles, is also recommended as an upholstery core material for indoor and outdoor furniture and all types of mattresses. As a PUR foam substitute, it can also be recycled by type, making it a sustainable alternative for the circular economy.
"With Indorama Mobility Group's decision to work with us, we can eliminate more white spots in completing the digital supply chain!", Hans Peter Schlegelmilch is pleased to say, "we support Indorama Mobility Group in this not only in sales workflows but also in connecting the digital material twin to innovative engineering projects!". BREATHAIR® and other materials can now be seen as digital passports on the Brain-of-Materials platform.
"Indorama Mobility Group, a business unit of Indorama Ventures' (IVL) Fibers business, was established in 2019 and combines decades of industry experience from various companies in the field of technical yarns and fabrics.
The group operates in three main markets - Tires, Automotive Safety and Functional Materials - where it has built leading market positions over the years and offers optimal customer value with its unified go-to-market strategy, globally aligned production facilities and combined product portfolio. The product range includes fibers, yarns, single end cords and fabrics based on polyester, polyamide, rayon and aramid hybrid as well as new products such as BREATHAIR®.
Indorama Mobility Group generates $1 billion in sales and employs more than 4,500 people at 16 manufacturing sites in nine countries."